{"id":1280,"date":"2026-03-15T16:05:35","date_gmt":"2026-03-15T15:05:35","guid":{"rendered":"https:\/\/web.dynamictools.io\/?p=1280"},"modified":"2026-04-02T19:13:03","modified_gmt":"2026-04-02T17:13:03","slug":"product-information-explained-simply","status":"publish","type":"post","link":"https:\/\/web.dynamictools.io\/en\/product-information-management\/produktinformationen-einfach-erklaert\/","title":{"rendered":"Product information simply explained"},"content":{"rendered":"

Product information is complex data<\/h2>\n\n\n\n

Product information is all data that comprehensively describes the product in text form. From logistics and legal requirements to marketing texts.<\/p>\n\n\n\n

Product Data<\/h3>\n\n\n\n

Whether it's products in the FMCG sector, mechanical engineering, DIY\/hardware store items, food, or any other industry, all products must be comprehensively described for trade. This also applies if they are to be sold through brick-and-mortar retail.<\/p>\n\n\n\n

Product information typically comes from many parts of the company. For example, logistics contribute a lot of basic data, legal requirements must be observed, such as in the pharmaceutical sector or in the food segment.LMiV<\/a>).<\/p>\n\n\n\n

Departments<\/h3>\n\n\n\n

Many professionals generate data that then needs to be channelled into various streams. Usually this includes trading partners, but also agencies and other service providers.<\/p>\n\n\n\n

Data quality<\/h3>\n\n\n\n

In our digital world, quality, availability, and timeliness are of paramount importance. Furthermore, only when data is correct (quality), readily available (availability), and up-to-date (timeliness) at the point of sale can it be processed quickly and efficiently. It can then do what it's intended to do \u2013 sell.<\/p>\n\n\n\n

Product Information Management (PIM)<\/h3>\n\n\n\n

This is where the PIM system comes into play. Our PIM solution, combined with our DAM system<\/a> allows for a central storage of all product-describing data and visual media.<\/p>\n\n\n\n

This data can be extracted automatically or semi-automatically from diverse sources via API and importers. This allows us to consolidate all data from different sources and bring it together in a central system.<\/p>\n\n\n\n

Lifecycle Management<\/h3>\n\n\n\n

Furthermore, product data will also be controlled by time periods. This means they will have a time-based validity, up to archiving upon the occurrence of a specific date.<\/p>\n\n\n\n

Typical product information<\/h2>\n\n\n\n

Examples of typical product information (incomplete, for guidance only) in PIM<\/a> are<\/p>\n\n\n\n

Basis<\/h3>\n\n\n\n
    \n
  • Item numbers<\/li>\n\n\n\n
  • Special codes for customers or internal<\/li>\n\n\n\n
  • Runtime<\/li>\n\n\n\n
  • Date values such as SOS = Start of shipment, Launch date, End date<\/li>\n\n\n\n
  • ...<\/li>\n<\/ul>\n\n\n\n

    Single product<\/h3>\n\n\n\n
      \n
    • EAN\/GTIN Single Product<\/li>\n\n\n\n
    • Barcode<\/li>\n\n\n\n
    • Length<\/li>\n\n\n\n
    • Width<\/li>\n\n\n\n
    • Height<\/li>\n<\/ul>\n\n\n\n

      Outer packaging<\/h3>\n\n\n\n
        \n
      • EAN\/GTIN Outer Packaging<\/li>\n\n\n\n
      • Barcode<\/li>\n\n\n\n
      • Length<\/li>\n\n\n\n
      • Width<\/li>\n\n\n\n
      • Height<\/li>\n\n\n\n
      • Number of outer packaging<\/li>\n<\/ul>\n\n\n\n

        Location\/Layer<\/h3>\n\n\n\n
          \n
        • EAN\/GTIN Location<\/li>\n\n\n\n
        • Barcode<\/li>\n\n\n\n
        • Length<\/li>\n\n\n\n
        • Width<\/li>\n\n\n\n
        • Height<\/li>\n\n\n\n
        • Number of locations<\/li>\n<\/ul>\n\n\n\n

          Palette<\/h3>\n\n\n\n
            \n
          • EAN\/GTIN Palette<\/li>\n\n\n\n
          • Barcode<\/li>\n\n\n\n
          • Length<\/li>\n\n\n\n
          • Width<\/li>\n\n\n\n
          • Height<\/li>\n\n\n\n
          • Number of pallets<\/li>\n<\/ul>\n\n\n\n

            Marketing<\/h3>\n\n\n\n
              \n
            • Product texts<\/li>\n\n\n\n
            • Marketing statements<\/li>\n\n\n\n
            • Advantages<\/li>\n\n\n\n
            • Teaser<\/li>\n\n\n\n
            • Brand texts<\/li>\n\n\n\n
            • SEO texts and optimizations<\/li>\n\n\n\n
            • ...<\/li>\n<\/ul>\n\n\n\n

              Allergens, Additives<\/h3>\n\n\n\n
                \n
              • Description of materials<\/li>\n\n\n\n
              • ...<\/li>\n<\/ul>\n\n\n\n

                Ingredients, hazardous substances<\/h3>\n\n\n\n
                  \n
                • Technical description<\/li>\n\n\n\n
                • ...<\/li>\n<\/ul>\n\n\n\n

                  Prices<\/h3>\n\n\n\n
                    \n
                  • Prices for the respective countries, currencies<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"

                    Product information is all data that comprehensively describes the product in text form. From logistics and legal requirements to marketing texts.<\/p>","protected":false},"author":2,"featured_media":2051,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[15],"tags":[32],"class_list":["post-1280","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-information-management","tag-produktinformationen"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t