Digital agency for many years
What is the philosophy behind the development of dynamicTOOLS? Why does dietz.digital make a significant contribution to the digitization of companies in this step?
Through many years of working for large corporations such as Procter & Gamble, Unilever, Merz, Duracell, De'Longhi, Coty, Wella, BASF, Knauf, L'Oréal, dm Drogerie, etc., we have learned a lot and realized that the old patterns of data separation in the respective functional areas still take place far too often.
There the DAM system as a media database for marketing. Product information is firmly in the hands of logistics or R&D, legal information is stored in legal databases and marketing texts are slumbering in various Word files. Just to name a few examples ...
Structural change and rethinking
A key factor is therefore to make data available on a central platform. We call this Single Point Of Information.
Sounds simple, but is highly complex. This is because technically the data is often located in various places and not always in the best quality. Ten or more sources are not uncommon.
Many specialist areas need to be addressed. We have noticed a certain inertia here time and again.
The power of product and media data
PIM and DAM systems are an essential step in the digitalization of a company. They lead to considerable resource and efficiency benefits and are the basis for Quality, Completeness and Distribution of product data of all kinds.
Interfaces create performance
Our strategy therefore primarily relates to the central storage of data, which should be able to do one thing above all. Sell!
The following aspects must also be taken into account when establishing the system:
- Communication within the company, highlighting advantages and disadvantages, breaking down barriers
- Making systems as easy to use as possible
- Enable content syndication, successively implement API, output container, download formats
- Provide product data and media data in an integrated manner, do not allow media breaks and duplicate data
- Establish workflows (traffic light indicator, editing, importer, API, approvals, GDSN, etc.).
Here is a statement from our owner Oliver Dietz at the end:
Experience counts, we realize that every hour and every day of our work. The introduction of a PIM- and DAM Systems is a big step and must be wanted, lived and supported by the management. Only then can barriers be broken down and employees taken on board. This is a communication task that is at least as important as the purely technical work. We at dietz.digital cover both areas, because we are a Digital agency, that has been driving communication for many years and lives digitalization and programming every day.
